Search Engine Optimization, also known as Search Engine Marketing, is the process of improving the volume and quality of traffic to a web site from search engines via "organic" search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.
Do you want to be on the first page of a Google result page? Innovative Design Source can increase your companies' listing when searched for by customers who are looking for your type of product or service. Contact us today to learn how.